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Ursula is one of Dawn's rivals. Like Dawn, she also wishes to be a Top Coordinator. Her appearance was firstly seen in the Chocovine Contest. She is always seen as being over-confident and has a grudge against Dawn because during their first encounter, Dawn's Pachirisu disliked her Poffin. During the early episodes, the only Pokémon that was always shown with her is her Gabite. But in the later episodes, she was seen with Plusle and Minun. Despite being a strong competiter in Coordination matches, she always loses against Dawn, yet she believes that she is a superior Coordinator.
During a flashback with Dawn, she told her that she entered the Wallace Cup but she lost during the Appeal Round.
She entered the Sinnoh Grand Festival and passed the Appeal Round with her Evolution Strategy of her two Eevees. Thus making it to the Top 32. Her team so far is Gabite, Plusle, Minun, Wormadam, Jigglypuff, Vaporeon and Flareon. She was defeated in the very first round by her rival none other than Dawn. She is seen looking sadly at the final battle between Dawn and Zoey.
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Gabite appears to be Ursula's main pokemon that she uses in Contests.
Ursula often uses Plusle and Minun in double contest performances. After learning of Dawn's fear of Plusle and Minun, she decided to use them in her performance to scare Dawn.