Furfrou is a poodle-like Pokémon covered in long, fluffy white fur. It has black fur on its face and paws, a pointy snout, red eyes, and a round bluish nose.
After taking it to Friseur Furfrou in Lumiose City it can receive one of 9 different trims.
Furfrou can have its appearance changed by grooming. There are number of different appearances it can take, and the more style point a trainer earns, the more styles may become available. Leaving Furfrou's style untended for 5 days or putting it in the PC will cause its fur to grow long and shaggy again, returning to its original look. To maintain the style of its coat, it must be groomed regularly. Styles of coat available include Heart, Star, and Diamond available from the beginning, La Reine, Pharaoh, and Kabuki after earning 10 style points; and Dandy, Debutante, and Matron after earning 50 style points.
Furfrou is also considered very intelligent and loyal to its Trainer. It's said in ancient times, Furfrou guarded the kings of Kalos.
Furfrou is the first customizable Pokémon introduced.
Furfrou was leaked in a trailer as it was not intended to show it.
In Lumiose City next to Friseur Furfrou there is a café known as Café Woof which is a gathering place for Furfrou admirers who call themselves Furfroumers.
Furfrou's name comes from "fur" and "froufrou" (froofroo) an aristocratic term used to describe something that is both pretty and expensive. It is based on a poodle, which is a breed of dog that is common in France. This also explains Furfrou's loyalty and intelligence, as poodles are loyal and intelligent in real life.