Ritchie has brown hair and blue eyes. He wears a teal short-sleeve shirt with light yellow trim and a silver zipper, a dark teal vest with a light green collar, a black belt with a silver buckle, teal pants with light yellow pockets, dark blue and indigo sneakers with red dots, dark blue fingerless gloves with aqua borders, and a purple cap with a light yellow band and red buttons.
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Season 1: Indigo League
He teamed up with Ash to get the Pokémon back which were stolen. He was then forced to battle Ash in the Indigo League and defeated him, as Ash's Charizard wouldn't obey him. He battled Assunta for the next round, but lost. He went to Ash to have few words about their loss and defeated Team Rocket, who wanted to take their Pikachu away.
In Pokémon Diamond and Pearl, during the contests, there is a contestant named Luis. He seems to be based on Ritchie because of his outfit and having a Pikachu nicknamed Sparky.
Ritchie mentioned in Oaknapped! that he and Ash tend to catch the same Pokémon. In the same episode, he mentioned having an Eevee.
Ritchie's design is similar to Red from Generation I, he is a pallette anime swap for Red, the different Red clothes are Red & White Jacket, Shoes, and Hat, while having blue pants, Ritchie has Blue & Yellow Hat, Green Jacket, Pants, possibly Blue, Green, or Purple Shoes, the point this that he wear the outfit as Red do in Generation I not Generation III on Generation I.