Malamar is an amphibious Pokémon that resembles an upside-down squid. It has sinister-looking yellow eyes with light purple eyelids that have a squinted appearance. It has a magenta beak for a mouth. Malamar has a fringe of bluish tentacles sprouting from its head, and an oblong deep purple body with yellow patches and spots that form a pattern on its belly. Two long arm-like tentacles sprout from its shoulders; they are magenta and pastel purple in color, with white fins at the tips. Malamar stands upright on two large white sharp-edged fins on either side of its lower body, which it uses as legs.
Malamar is the evolved form of Inkay. Its evolution method is very unique, as it evolves from Inkay at level 30 only when the 3DS is held upside down.
Three Malamar appeared in the very first episode of the XY series, swimming along with some Water-type Pokémon.
A Malamar made its appearance as an evil, rogue Pokémon who used its hypnotic abilities to put Ash's friends, Pikachu, Team Rocket, Officer Jenny, and several other Pokémon in a trance in A Conspiracy to Conquer!. This very same Malamar appeared again where it faced off against James' Inkay in Facing the Grand Design! and partnered up with two other evil Malamar.
Several other Malamar also made an appearance in Facing the Grand Design!. However, unlike the three evil Malamars, they appeared to be gentle and kind to both humans and Pokémon and would fight for freedom, peace, honor and justice. When the three evil Malamars kidnapped everyone except for Clemont and James, they joined forces with them along with several Inkays on a rescue mission to stop the evil Malamars from fulfilling their dark plans and save their friends from mortal danger.