Ash and co. meet Zoey, Dawn's first Contest rival, Jessie adopts a new persona by the name of Jessilina so she can participate in Sinnoh Contests, Ash participates in an official contest for the very first time, Zoey, Jessilina (Jessie), Ash and Dawn compete in the Appeals Round of the Jubilife City Contest.
The first of anything can be quite stressful. Dawn has made it to the Jubilife Contest hoping to win her very first ribbon. She meets a girl by the name of Zoey, who has a Glameow just like her mom. She also meet the fantabulous Jessilina (Who unbeknownst to her is really Jessie). All eyes focus on newcomer Dawn. Will she have what it takes to make it to the top?
Unlike most girls, Zoey prefers to wear boys outfits for contests. This trait is shared by a girl named Utena Tenjou from "Revolutionary Girl Utena" who dresses like a boy.