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Cute Charm is an ability like Attract, but infactuates your Pokémon of the opposite gender of the opponent if physically attacked. This ability is only for Normal-Type Pokémon (forMiloticin Dream World).
From Pokémon Emerald onwards, if the Pokémon with Cute Charm is first in the party, the chance of encountering a Pokémon of the opposite gender is 66.7%, regardless of gender ratios. This does not affect genderless Pokémon.